Between December 1999 and December 2009 there was a huge increase on the number of users of wireless services, in ten years the demand increased by 331%. After 2009 the technology that was used faced some changes and many different services were offered; the industry also had a lot of competition and consequently lower prices. Standard and Poor’s believe that the industry’s trend will continue rising especially with the innovations that they are presenting such as the high-speed 3G and 4G data services.
Standard and Poor’s predictions will probably not stick to T-Mobile a mobile carrier owned by Deutshe Telecom. T-Mobile is being accused for lying about their 4G data service that turned out to be the same old 3G technology but a little faster. The international standards body for telecommunications defined the term 4G before they were promoting thins supposedly technology they were offering. The trends for T-Mobile according to Yahoo’s Financial review have not been promising for the company this pasts years and this is probably not going to help.
Leaving aside why T-Mobile was not doing so well before, this 4G error is fault of the marketing department. They should have been aware of what was the environment of the market in respect to their product thing that they failed to do. Errors like this clearly affect the image of the company and its relation with the customers.
http://finance.yahoo.com
http://www.infoworld.com/d/mobilize/the-4g-lie-gets-worse-165
Claudio Lacayo
T-Mobile lying about their service is simply an example of a struggling company doing anything they can to compete and stay alive. With the wireless industry growing as rapidly as it is, as you mentioned, it is easy for company's to be left behind and fail. Although they are only trying to stay alive, I believe that lying in this manner is not justifiable. When a company tries to decieve their customers, it seems as though they don't really deserve the revenue they collect. Where as an honest company is a much more attractive place to spend consumer money.
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