Microsoft wants to get a head of the game. They are making a five year deal with Verizon Wireless cell phones for making its internet search and advertising services. The problem is that they are going in the market and going to compete with Google inc., which is dominating the market. It was very smart for Microsoft to start a deal with the biggest wireless carrier in the United States. They struck the deal in early 2009. The deal that Verizon got gave the right for them to use Google’s search engine on cell phones. By far, Verizon has programmed seven out of eight Android phones use Google search. Microsoft is pushing Verizon so hard so that Microsoft could get more out of the agreement. They will make seven new Android phones this fall and the will have the Microsoft search engine, which they call “Bing”.
A spokesman for Verizon made it clear that not all of the phones that they will offer will have Bing in the future. Android devices will have Bing which is added from the company. But the good part is costumers could switch to Google search engine. Microsoft has made it clear that the deal they are making with Verizon had helped the mobile search that is Bing has been more than triple for the past year. A company spokesman said it would help them in the long run. CEO Steve Ballmer strongly pushed the deal for Microsoft. Not like Apple Inc. and Google, Microsoft has yet to make an operating system that proves it works with smart phone consumers.
I think Microsoft will have a hard time fitting in. They will be competing with a company that is just dominating the industry in that field. Since I was little I use to use Google. And I think it’s very hard for me to change to any thing else. It can happen that Bing could be better and used more than Google, but I don’t think it can happen in five years. It will take a lot longer.
http://online.wsj.com/article/SB10001424052748704621204575488063070212340.html?mod=WSJ_Tech_LEFTTopNews
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